About us

We are proud to be a Female-owned and operated small business in the San Francisco Bay Area. We are also so privileged and grateful to live in one of the most beautiful and diverse places in the world, and get to share that with our clients every day.

THANK YOU for your support in doing what we love... in return for your confidence, we promise to bring you the VERY BEST of San Francisco!

Around here, locals often boast that we can surf and ski in the same day (which is true!), but there’s SO many more fun things to do in San Francisco. You can easily explore salt water tide pools, hike among Redwood giants, taste epic wine and dine on eclectic international cuisine- ALL in the same day. We are also one of the most open and inclusive regions in the world, proudly celebrating our incredibly creative, diverse community.

WE ARE THRILLED to introduce you to the best San Francisco activities, scenery, dining, attractions, artists and learning experiences our home has to offer!

Heather White

Heather White
Owner and Lead Guide

Heather grew up in the San Francisco Bay Area and is passionate about welcoming visitors to her home town. She has been a professional guide for +7 years, and LOVES her job! A true San Franciscan at heart, what gets her out of bed on foggy mornings (other than a very demanding terrier!) is fresh-roasted coffee and warm sourdough bread.

Heather first came to guiding while managing Executive Programs at UC Berkeley Haas School of Business. Realizing that the University didn’t offer the caliber of campus visits that her visiting scholars, dignitaries and business professionals needed (and suffering through more than one "prospective freshman" tour), she designed one herself. Over time that evolved into leading corporate site visits and sightseeing excursions. After eight years connecting the higher-ed and business world, Heather made the leap to hospitality full-time. This background has helped her be uniquely prepared to introduce sophisticated visitors to the area.

In addition to a Master’s Degree in Education, she has completed extensive industry certification:

  • San Francisco Tour Guide Guild (SFTGG)
  • International Tour Management Institute (ITMI)
  • International Association of Tour Directors and Guides (IATDG)
  • International Association of Travel Agents (IATA)
  • SFTravel, the Official San Francisco Convention & Visitors Bureau
  • Certified Travel Ambassadors (CTA)

Heather is also extremely proud to be a Yosemite and Sequoia National Park Tour Director and French River Cruise Team Lead for the nation’s oldest and most respected luxury tour operator, TAUCK World Discoveries. She feels strongly that doing the right thing and "how you see the world" DOES matter!

Cedric Meriau

Cedric Meriau

Cedric began his career as a classically trained artist and Imagineer for the Walt Disney Company at Disneyland Paris. He eventually taught himself to code and transitioned into digital arts and UI/UX. Cedric started coming to San Francisco many years ago as an annual MacWorld attendee and fell in love. He dreamed of one day moving permanently to the City by the Bay... then nine years ago he got his chance! He arrived with two suitcases and one Ikea sofa and is now living the American Dream. Cedric recently became a US Citizen, and is looking forward to voting in the next election!

Alsu Sabirova

Alsu Sabirova
Lead Travel Photographer

Alsu has over 8 years of experience as a professional photographer. She has created thousands of portrait, travel and event photos while living in her favorite San Francisco. Alsu offers photo sessions which are dynamic and lots of fun. She will capture the most important moments of your sightseeing experience in one of the most beautiful cities in the World.

Portrait Photography Team

Portrait Photography Team

Spark Experiences is proud to offer a team of inspired travel and portrait photographers who specialize in capturing your San Francisco memories. To be matched with a member of our team, please contact us. We’ll be happy to recommend a member of our family- and even provide samples of their work to make sure they are a perfect fit!


Chief Officer of Happiness

As an original co-founder of Spark Experiences, Sparky played a critical role in product development, particularly in the selection of gourmet snacks and refreshment we provide to guests. Now semi-retired, he continues to make valuable contributions as a member of our Board. In his spare time, he also enjoys long walks on the beach and playing fetch.


Looking for something special?

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